SEO / SEM

Search Engine Optimization (SEO)

As a long-term initiative, Online Promotions Group (OPG) can be hired to optimize your website or blog in the Arts, Media or Entertainment industry in order to improve your natural search engine rankings.

Benefits include:

• Tagging improvements: Meta data, H1/H2/H3, alt, latent semantic indexing, anchor text changes, link building and extensive keyword research will improve your page rankings
• XML Site Map submission: Provides Google with a blueprint of your site's navigation
• Long tail search term volume: Typically generates more accurate and targeted leads
• Website or blog submission to tier 1 search engines or blog directories
• Improved link density, popularity, reciprocation, and relevancy
• Flat fee Pricing: Based on number of pages optimized
• Engagement: Projects typically run 6 months at minimum.

Search Engine Marketing (SEM)

As a short-term initiative, Online Promotions Group (OPG) can be hired to manage your paid search, pay per click or Search Engine Marketing SEM campaigns in the Arts, Media and Entertainment industry.

Benefits include:

• Extensive experience in bid management, keyword research and campaign optimization
• Development of ad groups segmented by branded terms, genre terms, competitive terms and umbrella terms
• Targeted (optional) day-parting campaign delivery
• Contextual advertising copy that matches keyword intent, history and behavior of search
• Optimized landing pages (i.e. HollywoodPrize hosted contests, festivals or event registration)
• Campaign Measurement by Google Analytics: Gain business intelligence and insights from measuring Key Performance Indicators (KPI) reports on visits, page views and lead generation account conversion
• Fees vary from 15% - 20% of media spend