Sponsors - Digital Marketing

Online Promotions Group (OPG) offers a number of digital marketing solutions for the Arts, Media and Entertainment industry that work seamlessly with HollywoodPrize. As a client Sponsor, you can engage OPG to provide a number of interactive services including:

• Mobile Marketing - OPG will deploy SMS Text Messages on your behalf if you possess your own mobile list or run a sweepstakes contest on HollywoodPrize to develop one organically.
  
  You may also run a Video Voting Contest or Instant Win Promotion on HollywoodPrize in which Contestants (consumers, fans, artists, etc) can text in their vote or prize status using Mobile Short Code.
• Email Marketing - OPG will deploy Email Blasts on your behalf if you possess your own email list or run a sweepstakes contest on HollywoodPrize to develop one organically.
  
  Email tracking includes pushed, delivered, bounce backs, click-thru rates, subscribes, unsubcribes and embedded link reporting.
• SEO / SEM - As a long-term approach, OPG will optimize your artist, brand or company website / blog to improve your natural search engine rankings. Search Engine Optimization includes meta data, H1/H2/H3, alt, latent semantic indexing, anchor text changes, link building and keyword research. Flat fees are based on number of pages optimized. Projects typically run 6 months at minimum.
  
  As a short-term approach, OPG can also manage your paid search, pay per click or Search Engine Marketing campaigns. SEM includes keyword research, ad groups, day-parting (optional) and competitive bid management. SEM can help drive relevant clicks to your contest page, festival or event registration page or website. SEM fees vary from 15% - 20% of media spend.
• Viral Marketing - Want to reach qualified leads (i.e. a targeted consumer base) on Facebook, MySpace, Twitter, Meet Up, LinkedIn, Ning, Plaxo or YouTube? OPG can drive qualified leads on your behalf to be captured on HollywoodPrize from the top social networking sites and create an online buzz through viral marketing tactics. Flat fees are based on leads captured by HollywoodPrize.
  
  OPG can also develop RSS feeds and Widgets with your website or blog's content. Contestants can share, embed HTML code and Email A Friend with friends and further brand engagement and viral reach.
• Community Marketing - OPG's roots can be traced back to barter promotions. OPG will contact webmasters of community, lifestyle and review sites (called Link Partners) on a barter basis to place banners, buttons and links to drive traffic to your HollywoodPrize sweepstakes contest, festival, or event registration page. Additional prizing may be required to secure Link Partner sites. Flat fees are based on a CPA basis (i.e. sites acquired) and not on hours engaged.
• Display Online Advertising - OPG can design, plan and buy media such as banners, buttons and skyscraper online advertising on targeted websites and ad networks to drive traffic to your HollywoodPrize sweepstakes contest, festival, or event registration page. OPG can manage your inventories, impressions and contextual, reach and frequency campaigns. Design, media planning and media buying fees vary.

Both Artists and Entertainment firms should Create A Client Sponsor Account today and let Online Promotions Group handle the heavy lifting!